What is 2D animation?

What is 2D animation?

Learn how a small 2D animation can make a significant impact on your business

The definition of 2D animation videos is deceptively simple: flat illustrations that are strung together to appear to move. This simple definition belies the incredible history and use of 2D animation through the years. When we talk about animation now, we usually talk about ‘traditional’ animation (hand drawn) or computer animation, but there are several obsolete techniques such as phenakistoscopes, zoetropes and praxinoscopes that paved the way for modern cinematography.

Ok, so what is 2D animation? This kind of videos is almost entirely done via computers, though traditional 2D animation still has a following. Computer animation is very popular because current software programs allow for a very high quality product with much less effort than hand crafting 24 frames per second of cells. Even consumer level software can be used for everything from ‘viral’ videos, music videos, games, and presentations.

How can you benefit from 2D animation?

Very important thing that you need to know about 2d animation is that viral and music videos are a great use for it, as the unique style provided can be easy to remember and very impactful. Successful animated web series and videos abound on the internet and the level of proficiency with animation software can be reasonably low while still generating a good output. In addition, the much lower level of effort with computer animation can allow for quicker turnaround time when it comes to referencing or responding to current events or other videos that have cropped up on the internet.

When it comes to presentations and online courses, 2D animation is a great option for presenting information. Two other options are ‘talking-head’ style videos and ‘narration over slideshow’. Custom animation is much more effective than either of these other styles, encouraging a much higher level of engagement and retention. Talking-head style videos, where a narrator or actor speaks directly to the camera, can be both mentally stressful and boring. Humans are highly primed to scan the faces of those we’re speaking with to determine intent and nuance in micro-expressions. This cognitive load is well worth it when meeting a friend or stranger, but is mental overhead that simply doesn’t contribute positively towards retention or understanding.

Additionally, some viewers will find the talking-head style to be very boring and difficult to understand, as there are few images or diagrams to clarify concepts and emphasize important points. Narration over slideshow is usually more interesting than the ‘talking-head’ style, but still is less successful than 2D animation created specifically for the presentation. In addition to animation being more interesting than still images, animation can focus only on what matters to the course or video and avoid extraneous background information that might lurk in the still images. It can also reduce some costs in sourcing and licensing when it comes to the still images.

How to make 2D animation

An important concept when it comes to the creation of 2d animation videos is keyframing. Keyframing is the process of setting animation variables in important frames and then letting the computer determine how the frames move from one keyframe to another. For example, a simple animation of a ball bouncing might have a keyframe with the ball at the top, squished at the bottom and back at the top. The computer could then determine how to get the ball animation variable from the top, to the bottom, and back. In this way, instead of drawing potentially dozens of frames, the animator has only created three and the computer has done the heavy lifting of creating the remainder.

Another method of creating 2D animation videos is called motion capture, and uses live actors to go through the motions of the animation. For example, an animation of a cartoon character jumping could be created by motion capturing a person jumping, then the information is used by the computer to map the animated characters movements to those of the human. This allows for very realistic motion, but is limited to motions that are humanly possible and often involves rather complex hardware, gear, and software to manage properly.

Either method can create great 2D animations, but the needs of the specific animation will drive the choice of method in most cases. Both methods also require an animator familiar with the methods and the software to be used. The skillsets are not often found in the same individual, so a company may need both a motion capture animator and a keyframe animator, if both methods are to be used regularly.

What is a whiteboard video?

What is a whiteboard video?

Learn why an animated video can be a game changer for your online marketing

Whiteboard animation video is a specific type of presentation used for education and marketing, primarily. The style is aptly named, as it is reminiscent of watching someone present in front of a whiteboard. The screen is simply white while objects, words, and numbers are written as if by marker on the board. Usually, this animation is accompanied by sound effects and a voice-over track to explain what’s going on. The combination of the narration and animation becomes powerful when it comes to explaining complex concepts or attempting to generate hype around a product or service.  

Whiteboard explainer video is an engaging alternative to other methods of knowledge sharing such as talking-head videos, videos with narration over text, or narration over a slideshow. These types of videos allow for better transition between thoughts or topics, better support the idea of negation, and can establish a chain of thought or logic that can be visually represented, referenced and reinforced.  

You can use a whiteboard video maker to create a video for your company. But please note that you’ll need to spend many hours to learn a software and then much more hours to create a whiteboard presentation. And at the end of the day it will looks amateur anyway. So it’s better to find a reliable whiteboard video production company. The process for creating a whiteboard video is much the same in any whiteboard video company:

The process for creating a whiteboard video is much the same in any whiteboard video company:

1. Build the Content – Create the script for the narration, and sketch the important images and transitions in a rough draft form.

2. Record the Narration – The narration will be the guide for the speed and order of the illustrations. It’s important here to work on the timing, emphasis and cadence, as there needs to be enough time to ‘draw’ each illustration and for the audience to view and understand it. Illustrations flying by at breakneck speed aren’t particularly helpful.

3. Make Animations – Now, using the narration as a guide, fill in the animations.

4. Record Video – Once the animations are ready, record the video, in pieces or all at once, for further editing.

5. Match up Narration and Video – Match the animation speed to the narration and insert interstitials where necessary. Feel free to speed up or slow down the animation speed as necessary. The occasional hyper-fast animation is ok, but ensure there is enough time to absorb the information.

6. Add Music, Sound Effects, Etc – Now use the time to add extra punch to the presentation. Whether this is the sound of markers on a whiteboard as the animations are drawn, sound effects for specific items or just a background tune, this is the time to really polish.

Why Whiteboard Animations Are So Effective

Whiteboard animation video as a distinct form has only been around for a few years, dating back to about 2009 on Youtube, where it was mostly used in narratives and stories, before moving to explanatory and educational topics. From the Internet, this style of animation has moved to TV in various commercials and has been heavily used for educational online videos within online schools and universities. While hard evidence remains scarce, anecdotally, this style of video has greater engagement, and leads to better retention than many other forms of information transfer.

One of the reasons for this better engagement and retention over forms such as talking head videos is that whiteboard animations videos don’t engage the parts of our brains looking for facial recognition and analysing facial expressions and micro-expressions. As this analysis consumes a huge portion of human attention, removing it from the equation means more room for the information and narration to be paid attention to and remembered. This also allows for a less-skilled narrator to be much more effective, as they don’t have to maintain absolute control over their facial expressions and can focus on their voice, timing, and inflection.

As compared to video-over-slideshows, whiteboard marketing video can be vastly superior. They can present only the information necessary while avoiding distracting backgrounds, unclear photos, or confusing diagrams. Additionally, the use of bespoke animations allows for the exact angle, foreground and background to get the point across with no need to go digging through hundreds of stock photos or other costly sources to get the appropriate image.

Whiteboard videos are becoming ever more popular due to these reasons and will likely be more common in the coming years. Investing in the software and talent to create these types of marketing or educational videos makes a lot of sense if the intent is to create high-impact, highly retained informational content. Individuals, corporations, training centers, and educational facilities alike can all benefit from transitioning their video content away from talking head or slideshow styles to whiteboard videos.

Why Online Video is the Future of Marketing

Why Video Marketing Is The Future of Digital Marketing

When you stop to think about the last time you spent money on a major purchase, how did you initially find out about the existence of the product or service? Did you learn about it from an article you read, or from watching an online video? It’s quite likely that you watched a video. Video abounds in the modern world, and humans tend to respond very well to visual stimulation. In fact, according to 3M, 90% of the information transmitted to the human brain is visual.

This means that if we watch others enjoying a product, seeing this is far more likely to convince us that we need the item that if we read about its details in a text format. Product specifications are all well and good, but being able to see what a product actually looks like, how it works, what size it is, and how it’s used are all much easier when video content is added.

Using Online Marketing Videos Boosts Your SEO

Creating tutorials or video ads for any business can boost your SEO. Often, bloggers and webmasters try to follow outdated SEO tips and tutorials, meaning that they only work with the words and keywords on the page. Adding online marketing videos has become an extremely important part of ranking a website, and dramatically boosts a page’s search engine ranking.

One of the primary goals of marketing your business online is to improve your SEO. Taking the time to add video content marketing to your site can dramatically increase your results in search rankings, increasing your overall traffic. In addition, taking the time to create videos for your sites will help to keep visitors on the page for a longer period of time and convert more of them to paying customers.

Video Content Marketing Helps You Make an Emotional Appeal

The best marketers know that making an appeal to human emotions is a great way to get and keep viewer attention. Consider how important to our lives specific emotional advertisements have become. There are great ones that we look forward to, Super Bowl commercials that we love to watch, and those animal adoption videos that we flip the channel on so we don’t wind up sobbing over orphaned puppies. These marketers know how to appeal to your feelings. Online video production is a great way to work with the emotions of your customers, while keeping to your marketing budget.

When you work with a skilled online video content production company, you don’t have to spend the same budget that you’d need for a television advertisement. But you can still enjoy the benefits that video marketing has to offer. In addition, you don’t have to get your video perfect for your target from the start. You can split test your marketing and target it to your client base, making adjustments over a few days or weeks as needed.

Gain Immediate Feedback on Advertising Strengths and Weaknesses

Adding video content marketing to your overall strategy allows you to learn important information about how the market that you’re targeting is receiving the advertisements that you’re using. Many services that offer online video production can track the videos they set up for you, showing you how many times the video is being viewed, what your click through rate is, and if your customers are staying on your site for a reasonable period of time.

This information is extremely important as you develop your websites, products, and marketing plan. You can learn what is strong and weak about your marketing plan, where your website needs work, and how your advertising can be enhanced by adding tutorials, explainer videos, or product videos. In many cases you can explain something with a video much more clearly than with words, so that your visitors get a clear grasp of what you have to offer.

Marketing videos help convert more viewers to customers, so that you can grow your company with each video explainer or advertisement that you produce. The conversion rate for video typically far outranks the rate for text content, making it well worth your time. After you’ve added relevant videos, your site will have enhanced emotional impact, an increased click through and conversion rate, methods for keeping viewers involved with your content, and statistics on how each piece of content is being used by visitors. This type of dramatic change can only affect your online business for the best, so contact us today to learn how to get started.

How to Create a Powerful Explainer Video Script

How to Create a Powerful Explainer Video Script

Over sixty percent of businesses market their services and product with an explainer video. An explainer video is usually a short animation that explains a business idea, service, or product in a clear, concise, and compelling manner to generate sales. Profitable explainer videos come with a compelling script. No two explainer videos are alike; however, there is a general formula to follow to ensure the success of your explainer video template.

Step #1: Set Up the Problem

When writing your script for your explainer video you want to draw viewers in by quickly setting up the problem in 15 seconds or less. To do this, you need to know your audience. This means you will want to think about how the product would be viewed by your key demographic.

For instance, perhaps you are selling an article writing service. Your protagonist should be an overwhelmed client or SEO firm, and you are the antagonist that solves the problem. In this example you might have a script that starts out like this:

“As a digital marketer, you might be overwhelmed with your workload. One way to alleviate the pressures of your job is to hire a scriptwriter. A content writer understands how important it is to create quality content. BTW, we write scripts for all our clients for free!”

PRO TIP: Be specific. Are you a content writer or are you a content writer that specializes in a particular niche? Being specific allows you to target your buying audience. A content writer who specializes in content for digital marketing might send their video to SEO firms. A content writer with a specialization in the health niche might contact fitness magazine instead of targeting SEO firms.

STEP #2: Solve the Problem

“By hiring us, you can be free to run other parts of your business without worrying about not having engaging content. I know what it takes to create content worth sharing.”

When providing your solution, you want to state what you do clearly as seen in the example script above. Providing the solution, however, is not the same as explaining what you do. You want to save that for last. At this point, you might want to change the focus of your video by playing a different type of music, changing the scene or perhaps stopping the audio altogether.

STEP #3: Explain the How & Why

The how & why part of your video should be the longest section. Here is where you would share all the benefits of hiring a content writer and selling yourself by showing your audience how you solve their problems with your service. You will want to be selective about what you choose to highlight. Focus on natural questions your view may have for you and dazzle them with your skillset and experience. Be sure to appear excited and passionate about your service or product. Appearing enthusiastic will set the tone for your video scriptwriting and will ultimately help you make that sale.

STEP #4: Call to Action

You want to be careful here, if a viewer makes it to the end of your video chances are they are ready to buy. What you say now will make or break the sale. You want to keep it simple here. To convert a viewer into a buyer, cite the problem and deliver your best punch line as to why they should buy from you. One way to do this is to offer your audience a deal.

Following the example of a content writer, you might say something along the lines of, “Place an order today and get 10% off! Hurry up though, this deal won’t last forever!”

Finally, include an annotation with your email address or website URL along with it and you’ll be well on your way to obtaining a new client.

Key Points

Explainer videos are meant to be captivating, creative, and informative. Here are six quick tips to ensure you make the sale with your explainer video:

  1. Keep it Short
  2. Speak to the Audience Directly
  3. Be Mindful of your Tone
  4. Tell a Story
  5. Wisely Use Humor
  6. Pace Yourself

When creating your explainer video script another pro tip is to get feedback from your friends, family, and coworkers to make sure you are creating engaging content. Ultimately, no matter what you do, using a script template will ensure you do not miss the mark with your project.

Great Examples of Storytelling in Video

Great Examples of Storytelling in Video

Video marketing is one of the most powerful tools at your disposal as an internet marketer – especially once you master the best storytelling videos – but it is also one of the most neglected forms of marketing there.

Part of the reason video marketing gets neglected  because it’s hard. Unlike creating a blog post, this is something that requires specialist equipment (cameras, video editing software, sound recording), as well as a good understanding of several different skills (presentation, composition, editing).

That’s precisely what makes video so valuable though. When you create a video, you immediately elevate yourself to a higher status and customers will take you more seriously as such.

But that’s not even the most powerful aspect of video. The best storytelling videos manage to engage in a way that other content simply cannot – and elicit visceral emotional reactions in the audience. A well-made advert can move someone to tears! Moreover, this can help to better explain a mission statement and the intent of your brand. You can communicate those implicit abstracts – like a commitment to quality, or a personal touch.

And there are plenty of good storytelling in marketing examples. Here are just a few…

Microsoft

Microsoft has had issues with its PR in the past, but it has lately been making huge improvements in this regard.

If you want to see what I’m talking about, then check out the Microsoft Surface YouTube channel. There you’ll find some absolutely stunning adverts (check out ‘Introducing the new Surface Book 2’), which make their products look premium, powerful, exquisitely crafted and desirable. What’s more is that they have an aspirational quality that appeals to creative types, entrepreneurs and business owners. The example mentioned uses a cover of ‘Fly me to the Moon’ to capture the spirit of imagination and ambition. It’s fantastically done. This is definitely one of the best storytelling videos.

Elsewhere on the channel, you’ll find interviews with small businesses and creative professionals who talk about how Surface products have liberated them from their offices and given them more ways to create. It’s inspiring stuff and really makes you want a Surface product.

Red Bull

Red Bull is another company that has definitely done a great job of creating a positive image for itself and a lot of this has to do with brand storytelling.

The company makes caffeinated drinks and so rather than being viewed as an unhealthy soda company, it is instead leaning into the performance angle. The company sponsors sporting events and world record attempts, and its YouTube channel is filled with video montages showing people rock climbing, camping, jumping out of planes and performing multiple backflips.

The key to the best storytelling videos, is to understand your ‘value proposition’. What is the ‘emotional hook’ of your product and what is the inspirational lifestyle that you want people to associate with your brand?

The all comes down to having a very clear idea of what your business is and how it is perceived by others. If you don’t have a clear message, then the best video editing in the world is not going to save you.

Vivoactive 3: Man of Adventure

The Vivoactive 3 advert is a fantastic example of storytelling for brands and to be fair, this can be said of many fitness wearables.

In its ‘Man of Adventure’ advert, Garmin shows a guy who is not only cultured and suave, but also sporty and adventurous. He’s a modern-day James Bond, enrapturing crowds in conversation, flirting with attractive women and then leaping into a nearby river for a spot of swimming.

What makes this work is that it manages to be just a little tongue-in-cheek and self-aware so as to avoid coming off cheesy, but is still undeniably cool and desirable.

If a criticism were to be levelled at this advert, it would be that it is very male-centric. That is a problem with many examples of bad branding, especially considering that this is not a gender-specific product. That said, the design of the watch alone means it likely has more male buyers and this is probably something that the company will have pilot tested and surveyed.

***

So, there are some of the best storytelling videos. Now the question is: what story are you going to tell?

The best b2b customer acquisition strategy

The Best B2B Customer Acquisition Strategy

Learn how to get B2B customers and why it’s so easy

Are you in the B2B business? Did you know that the B2B marketing approach is different from B2C markets because you’re dealing with companies, not with buyers directly? They make decisions differently, and you can’t sell them with methods that work for ordinary clients.

A complete misconception is that you need “specific” methods that work for B2B marketing but not for other marketing. And I’m going to provide a few simple facts that this is a mistake that can cost you money.

Here’s the first and biggest mistake:

  1. You’re dealing with companies. Really? Aren’t you marketing your product to people, people who are decision-makers whether they choose your product or not? So why change your marketing strategy if your marketing audience remains the same? You’re still dealing with people and you still need to capture their attention. You still need to convey your message and you still need to persuade them.

The second mistake is also common and significant:

  1. B2B clients don’t make emotional decisions. You must prove yourself with facts, numbers, charts, etc. You must present the information as quickly and concisely as possible. Time-wasting isn’t an option with B2B marketing. But time is still wasted, and billions of dollars have been lost as a result. Thousands of projects have failed because they didn’t use the correct b2b customer acquisition strategy.

Obviously, there’s nothing interesting or unique in numbers and charts. Nobody will pay attention if they’re bored. You have to make your presentation interesting, but all it takes is something punchy and eye-catching to wake your clients up.

The third mistake isn’t as obvious as the first, but it’s more costly:

  1. You may think that you speak the same language as your B2B client. If you’re trying to impress them with information that impressed you, you’ll fail. It’s a very common misconception to assume that your clients share the same issues or interest as you, or speak the same language. Your audience has different priorities. When you think your product will solve their problem by reducing their expenses, they’re thinking about how to retain their customers. While you’re focused on saving them time, they’re focused on decreasing their Facebook ad expenditure. Or searching for a new head of accounting. Or integrating a new CRM system.

You both have a lot to focus on, but their needs are different. This means you should focus on their principles such as acceptance, curiosity, honor, independence, etc.

But this only matters when you’re already interacting with your B2B clients and discussing your product or addressing their needs. What’s much more important is HOW to get B2B customers. When a client contacts you, it means they’ve already made a decision or at least want to learn about your product. But why did they choose you? How did they find you? What did they know about you that prompted them to reach out?

This is what digital marketing is about — persuading your clients that they’ll benefit from your product without direct communication.

When your clients need a service, they use different means to search such as:

– Recommendation from friends and family

– Reviews

– Ratings

– Company websites

Basically, 86% of your clients research your product or service. But nobody wants to waste their time. Everyone is looking for an easier way. If someone they know already tried a service or product and recommends it, it’s more likely they’ll choose the same because a reliable source already confirmed the benefits.

But if someone has no one to vouch for a product or service, they have to research it. They’ll typically start with Google search to learn about the competitors. About 75% of websites will lose potential business because of lack of interest. The client will focus on the remaining 25% until they settle on the one that they trust the most to offer the best product or service for their needs.

This makes your website content an extremely important part of your sales team. Your website content must catch, persuade, and sell. It’s not for SEO, it’s not for marketing, it’s for your clients. It helps them make informed decisions and use your site as a tool to compare similar products and services.

Your content is your salesperson and you have to be serious about it. If your client leaves your website, you’ve lost them forever. Focusing on the content will improve your B2B customer acquisition strategy significantly.

How do you persuade your clients?

You can put all your information on your website and hope for the best. You can fill your pages with charts, numbers, research results, photos, etc., and hope that your visitors will remember at least some of it.

Or you can use a modern approach — a short animated video that explains your product or service to your clients in the most effective way by using audio and visual channels. You can put all the important facts about your product or service in a 60-second video that is short and to the point so your website visitors don’t need to wade through pages of information. They only need to spend one minute of their time to understand what they need to make a decision.

Of course, your competitors understand this as well, which is why they probably already use this approach to market their product or service. But if they aren’t, you’ve got a great opportunity to jump ahead of them. Believe me, when your B2B clients compare your products and services with those of another company, a persuasive and informative video will be a big plus.

We know that this proven tactic works. According to comScore research, 90% of people who search for a service or product said that a video really helps them make a decision, and 64% are likely to place an order or inquiry.

How to post a video on your website

How to upload a video on your website?

Ok, so you’ve got a great stunning video that will blow your client’s mind, a piece of art that will skyrocket your sales and make your dreams come true.

And the last step to make it work is to put it on your website. If you have someone who handles all your web-related stuff, no problem. Send them the video file and the job is done. But if you’re trying to save some money by doing everything by yourself, you’ll find the tips below useful. They’ll make your life a little easier and will save you a couple of hours.

The main questions are:

Should you upload the video on your website, or use a video hosting service?

Probably, since we’re supposed to give you the pros and cons of uploading the video to your website. However, there are no pros. Only cons.

  1. It takes expensive and crucial space on your server. Usually, video files are pretty big, usually 100Mb and more. It doesn’t make sense to keep such large files on your shared or VPS hosting.
  2. They don’t work smoothly. If your web hosting server isn’t powerful enough, your clients will have trouble viewing your video because it will freeze every few seconds.
  3. Different website CMS using different players. Different players use different file formats. It’s possible that the file you have in mp4 format won’t be allowed by your CMS video player because it requires mov format. Or vice versa.
  4. Low-quality playback. You may have noticed that video hosting services set video quality depending on the viewer bandwidth speed. If your connection is fast, the video will be of the highest quality, but if it’s low, you’ll get a poor quality picture. But CMS video players always stream the same average quality. So if your viewer has a slow connection, they’ll have to wait for the video to load. If they have a fast connection, it won’t help them watch the video in better quality. It will still be average quality.
  5. Low view-through rate. If the video freezes, the viewer has to wait for a video to load, and if there are any other problems playing the video, they’ll close it right away and probably exit the website. Pretty much like you have many times when you experienced problems with a website.

Of course, we don’t like to wait or to deal with different website issues when there are so many different websites offering the same product or service. It’s not easy to win clients today and it’s even worse to lose them due to technical problems.

That’s why we recommend that you use third party video hosting services, such as YouTube, Vimeo, Wistia, and many more.

Which video hosting should you choose?

Honestly, there’s no truly serious competition to YouTube today. Vimeo is good but it doesn’t offer anything like YouTube. Yes, you can find many paid blog posts about different paid video hosting services that charge a monthly for basic services, etc., but who’ll pay for a service they can get for free? All in all, you only need to host video files. Not a big deal.

Why is YouTube the best place to host your video?

YouTube offers one really great and really useful bonus that would be worth it even if you had to pay for it, but it’s still free. It displays your video in their search results! Even better, it displays your video in the “Recommended”page to those interested in your topic. That’s crazy, but your video reaches its target audience simply because it’s hosted there. Nothing can beat the advantage of YouTube.

How do I upload a video on your website using third-party video hosting?

You’ll be surprised how easy it is to embed a video today. All you need to do is upload your video file on a video hosting site such as YouTube or Vimeo. Here a few simple steps that will show you how to use YouTube and WordPress to post your video. The principle is the same even if you use different CMS or video hosting. You simply need a video link that you’ll paste into a video widget.

  1. Make yourself a great cup of coffee.
  2. Upload your video to YouTube.
  3. Copy the link to your video.
  4. Add a video widget to your post or page.
  5. Paste the video link into the widget.
  6. Publish your post or page.
  7. I bet your coffee is still hot, so just wait a few more minutes to enjoy it 🙂

No, this isn’t rocket science and everyone can do it. By the way, if you ordered a video from us and don’t have the time to upload it yourself, we’ll do it for FREE. Yes, we’ll put your video on your website and it won’t cost you anything because we love to over-deliver and make our clients happy.

If you’re looking for a company that can create a video for you, check out this post that will help you choose right animation company.

As always, we’re open to any questions. Just let us how we can help you and we’ll get back to you straight away.

What is a Sales Video?

What is a Sales Video?

Animated Sales Video is a magic wand for your business.

This is the secret ingredient that you’ve been looking for to boost your sales. Millions of businesses are currently using these videos to generate tons of cash from their websites. Sales videos are the trademark of our social media era.

A few decades ago or even a few years ago, you had to find a good sales copywriter who could create a script to sell your product or service. It was the good old days of the greatest marketers such as John Caples, Robert Collier, Claude Hopkins, David Ogilvy, Victor Schwab, and many others. It was a time when advertisement was beginning and there was little resistance from audiences. Printed media such as newspapers and magazines were  the main advertising channels. Of course, marketing was focused on a sales copy as the only way to communicate with clients.

Things have changed and today we have much more effective channels to convey our message. Obviously, the internet is the most powerful with billions of dollars generated every week. Internet marketing is the most effective marketing tool today.

But would you only use copy, a tool that was effective 50 years ago while everyone now spends their time on Facebook and YouTube? Of course, copy it still very effective, but today we have another problem. How do we compel people to read it? The most powerful copy is useless if nobody reads it, right? It’s not easy to make people to read something these days when there’s much more engaging content around. And no chance at all if this is sales copy — plain, boring words that people have seen before. That’s why it is important to find a good sales video company.

An example of a Sales Video

5 reasons why should you go with an animated sales video.

Obviously, animated videos work much better today.

  1. It uses two channels people to present information — visual and audio. You can use a visually engaging video and reinforce it with a professional voiceover that will add the necessary tone and emotion to the video.
  2. It’s easy to share. Have you ever heard about viral videos? Most everyone has. What about viral copy? Is there even such a term?  
  3. It’s short. Sales videos are very dynamic so you can put a lot of information in only one minute. Basically, one minute will keep your client’s attention rather than 10 minutes of reading your sales copy. 10 minutes might as well be 10 hours when people are web-surfing.
  4. You can use it everywhere — on Facebook, on YouTube, in the App Store or Google Play, on your landing page, or even emailed. By the way, have you noticed that Google shows videos FIRST when you search for something? Just think about it.
  5. This is a must-have tool. Marketing isn’t rocket science, and all you need to do is to look around to understand that every successful website uses sales videos to sell their services and products. They’re simply proven to work.

In fact, your marketing campaign or website will never be as effective as it could be without an animated sales video. If you’re struggling to attract clients and sales, videos are a must-have marketing tool. You have nothing to lose by trying a technique that works for other businesses.

An example of a Sales Video

How should you choose a good sales video company?

Now we come to the most important part — how to find the right people to convey your message to your clients. How can you get a great, customized video without spending a fortune?

We have a separate article about this that I hope will help you make a right choice and get a video that will increase your sales or ad responses. You can find it here: 

What is a PR Video?

What is a PR Video?

Do you want to promote your company to as many people as possible?

Below, you’ll learn how you can do it quickly, easily, and in the most affordable way possible. It’s the most effective method of marketing today because you can distribute your information using the most popular channels, such as Facebook, YouTube, Twitter, and other social media.

Animated videos that promote your company, PR videos, are the tools to help you communicate your message to hundreds of thousands of people around the world. You can put it on your homepage so each visitor can learn about your company in a fun and engaging way. This works much better than a boring copy such as “About us”, “Our story”, “Our mission”, etc. Nobody reads that anymore. Yet you probably have a lot of interesting and useful information there, information, that could change your customer’s attitude about your company, products, and services, information that would help them make the right choice and choose your company.

And I bet you’d pay a lot to get a chance to convey this information to all your visitors. This would help increase your conversion rate and your sales, if only they read the copy. But the problem is that nobody wants to read anymore. Let’s be honest. That great copy full of facts, stories, and useful information is boring to prospective clients. We may love how it sounds, but our clients don’t.

An example of a PR Video

PR video is the ultimate tool to help solve this problem.

A short animated video that catches your clients attention works much better than copy. It requires only one minute of your client’s attention and performs its magic right away. Choose a colorful, dynamic explainer video that will convey your information in an entertaining way, or a simple and clean whiteboard video that focuses on the core message. Both are 10 times more effective than copy, PowerPoint presentations, slideshows, or any other static tools.

We all watched our favorite cartoons as children. That’s why people still love animation. It reminds you of the magic you felt when you watched cartoons and the characters came to life. This magic can now be re-created by professionals.

How can you benefit from a PR video?

As stated above, a short one-minute video can replace thousands of words by conveying your message 10 times more effectively. Even better, you can use animated videos for your marketing campaigns, which is where they shine. You probably see these videos used by Facebook, Google, and many other huge companies, which tells you that they work because those companies do all the testing, researches, analysis, etc. Of course, they have money to invest, but you don’t. But we can be confident about their results. If they know that animated videos are effective, then we can trust them and follow their example.

 

An example of a PR Video

Here are 3 simple facts about the effectiveness of PR videos for marketing:

  1. Explainer videos increase clicks by 35%. Ultimately, they’ll attract more attention than any other ad, so you’ll get more interest and clicks.
  2. Animated videos decrease ads cost up to 50%. And this follows from the first point —  the more clicks you get, the cheaper each one is. This means that you can save tons of money while still attracting the same clicks, or even more.
  3. PR videos convey your message 5 times more efficiently than a still image, and 10 times more efficiently than copy. And it can be done in only 30-60 seconds.

That’s what makes them so effective, and why everyone uses them today.

If you want to learn more about how animated videos help businesses increase their profits, or if you want to get one tailored specifically for your business, please contact us now, because your competitors already did yesterday!

What is a Product Animated Video?

What is a Product Animated Video?

How do you tell to the world that you’ve got a product that will change their lives for the better? That will blow their mind because of what it can do for a price that won’t break your budget?

What’s even more important is how can you effectively sell your product to as many people as possible in a shortest period of time?

These days, when everyone spends most of their time in front of a computer or looking at a smartphone, you can easily reach all your potential clients. But what can you tell them? How can you get your message across? How can you grab their attention when they’re so busy with work, families, chores, and life in general?

What you need to do is attract them with something catchy and interesting that will convey your message quickly and efficiently. We have the perfect 2-in-1 solution that can give you the results you want — a product animated video.

We call those videos 2-in-1 because they do two jobs simultaneously — catch attention and convey your message. That’s all you need for your marketing because the videos are the ultimate marketing. They work like missiles. First, smash through the wall; second, explode.

Product animated videos do the same by catching your client’s attention and conveying your message.

An example of a Product Animated Video

Would this kind of vidoe work for you?

People are curious. They’ll always keep looking for solutions to their problems. They’re always looking for better deals. They love new things that will help make things easier and save time and effort. So if you have clients that are looking for solutions — animated product videos are perfect for your company.

Don’t live videos do a better job?

Probably, if your product is simple and straightforward and you can easily show and explain it. But if your product a bit more sophisticated, if you offer a solution that’s more complex and needs more detailed explanation, you’re better off using an animated video.

Using an animated product video can ideally showcase your product. You can demonstrate its benefits, how it works, and how it will help your clients. And the best part is that you can do it in only 30-90 seconds while your clients are still engaged by the video.

 

An example of a Product Animated Video

Why should you take our word for it?

Because we’re experts. We’ve created more than 3,000 short animated videos. By the time we created 500 videos we’d already gained enough experience to label us as industry experts. There were so many different industries, products, services, and so many hours of work for scriptwriters and animators. After 3,000+ projects, we’re now industry leaders.

Our scriptwriters have read all popular marketing books so your script is created to sell. Our animators have learned all techniques in creating compelling videos, so you can rest assured that your product animated video will deliver the perfect message to your clients.

By the way, we deliver each video in only 7-10 days, which is really fast turnaround for the industry. That means that you can start your campaign earlier and save 1-2 weeks. This is a huge savings in time for any business.

So if you need a stunning product animated video, you can always give it a try because we guarantee a no-questions-asked 100% refund if you’re not happy with the result. Even though we offer unlimited revisions to the animation, you can get a full refund at any step of the process.