How to Make a Successful Marketing Video

Creating a successful video is not easy, but it can be done with the right tips. Creating digital videos that are intended for viral is something that most companies are doing these days. Some are doing really well and others are still working on their technique, but there can be no argument about the effectiveness of video marketing. It has become the medium that everyone wants to be a part of, because it is the medium that everyone is watching.

Viral Marketing Success Stories

Most people think that you cannot learn to go viral. That’s simply not true. While there is a certain amount of luck when it comes to the most successful marketing, also known as the “viral video,” there is also a specific set of techniques that are used to create the video and market it.

These techniques have been used by everyone from YouTubers to major companies with huge advertising budgets. For example, when the movie Carrie came out in 2013, there was a viral video campaign showing people being pranked by a coffee shop that was written to fool people into thinking that an actor within the shop had the same telekinetic powers as Carrie. The video was a terrific success and gained a lot of exposure for the movie.

One of the best ways that you can learn how to become successful in marketing with viral videos is simply to watch a lot of them. Doing so you can gain a valuable skill that skyrocket your business to the top or get you a well-paying job in many of today’s growing markets.

But there have been enough videos from some of the top marketing agencies out there which have garnered millions of views that some experts have been able to determine some specific characteristics of those videos. Making your content go viral is done by following these techniques as closely as possible and hoping for a bit of luck. Becoming better at creating videos and refining your performance technique is also important in the viral video game.

Viral videos can garner potentially millions of views, so if you can learn how to how to create a viral marketing campaign, then you have an advertising tool that is more powerful than almost anything else out there. Imagine being able to make a single video that influences five or 10 million people and has enough returns to make tens of thousands or hundreds of thousands of dollars. This is entirely possible depending upon your product and the quality of the video that you create.

 

The 5 Secrets to Viral Videos

Let’s look at some video tips that will help you in creating a video that will crush it. Luck plays a big part in a video going viral, as does the quality of the video. But these tips will take you a great deal of the way to where you need to be for the best chance of success. The best way that you can make sure you create a video that is worthy of going viral is to watch as many viral videos as you possibly can. If you know what makes a good viral video, then try out these tips for good marketing.

The Release Day: The day that you release your video is important. Releasing your video on the weekend will not have nearly as much of an impact is releasing it at the beginning of the week. However, Monday is not a good day to release a video because everyone is getting back to work and is usually trying to catch up for that first whole day. Tuesday is the best day to release a video if you want it to go viral.

The Length: You need to make your marketing video as short as possible. No one is going to watch and share a 10 minute video. They may watch and share a two minute video if it’s really good, but if you want the best chance for success, keep your video under 60 seconds. In fact, most experts recommend that you keep a viral video between 30 and 45 seconds if possible. That is not always feasible, but it should never be any longer unless thinking keep someone’s attention for the extra duration.

The Title: Your title is super important. Your title has to do several things. First, has to convince people that you offer them a great video which they should really see. Your title should communicate to them that they will be missing out on something really great if they do not watch this video. Your title also has to show that the video is short. Don’t choose a title that makes it seem like the video is more than 30 to 60 seconds.

The Story: You video should tell a story. The story of a video is an important part to its viral potential. In fact, many would argue that the story is the most important part. A story has a narrative. It takes you from point A to point B. Make sure that your video is taking viewers on that journey. This may seem difficult to understand at first, but if you watch enough viral videos, you will start to see the subtlety what makes a good video.

The Marketing: Most people think that viral effect happens by accident. While it is true that some of them do, the majority of such kind videos was purposely created and had plenty of marketing behind them. But don’t think that you have to have the resources of a major corporation to market your video. Simply use the tools that are available to you like Twitter, Reddit, Facebook and all of the various forums and websites out there to get your video into the Internet browsers of people that will share it. Create a marketing plan months in advance of releasing your video and make sure that you are giving it the best chance possible to go viral and convert into real business.

The Bottom Line

When it comes to video content marketing, these tips will take you a significant part of the way. But they will do you no good if you haven’t created a video that is worth sharing. Online video marketing is all about making people want to share, and if you can do that, then it is all gravy from there.

How to Create a Whiteboard Video

If you have always wanted to learn how to make an explainer video, then you are definitely not alone. People that see these funny and informative presentations understand that a video can be a really valuable tool to communicate their message to customers. In fact, whiteboard animation presentation can be one of the best ways to keep someone’s attention and has even made some really dry subject matters much more interesting. When you have material to pass on that isn’t that riveting, a whiteboard video can make a huge difference.

How to Draw Video Art

If you want to create your own whiteboard animation, then you are going to have to learn some skills that will allow you to do so or find a software solution that can help. In the past, such animations were almost exclusively done by artists who had a camera pointed at their whiteboard. Learning how to draw on whiteboard can definitely make your presentations better because you can create anything you want. You have total creative control over your presentation.

So, you are going to have to either already be an artist or learn how to draw some things yourself. You can practice by coming up with fun things to draw on a whiteboard and deciding exactly what you want to use in your own presentation so that you can learn how to draw it. If you know how to draw already then you have a major advantage, and you will definitely save some money, because getting someone else to draw whiteboard images can be costly and time-consuming.

How to Make Your Own Whiteboard Animation with Software

You do not necessarily have to learn how to draw to create your own videos. You can make animation with software, but there are a couple of disadvantages to keep in mind. First of all, you are going to be limited to whatever the software provides as far as images to use. Secondly, you may be restricted when it comes to the use of custom text and you may have the inability to add your company logo unless you do it yourself.

One of the most popular software programs for creating whiteboard animation videos is called Videoscribe. This application is used by some of the biggest companies in the world including the BBC, so you may find that it meets your needs, though the price is pretty high if you need just one or two videos. That’s why software applications like Videoscribe are not a good fit for individuals. And you’ll need to spend a lot of time to learn the software.

Of course, there are a few other software programs out there that make whiteboard animations easier, and have different images to choose from, but this one is the most well-known and many within the industry consider them.

The way that this software program works is by offering various categories of images for you to choose from. You look for images that will fit the type of video that you are trying to make and then put them in the order that you want. You can adjust things like speed as well as some other options, and there are some special effects that you can work with as well. If you want to add audio to your video you can do that as well. The only problem with using the program is that you’re pretty limited on what you get to choose, and as this program’s popularity grows, your whiteboard video will be similar to other videos from other companies.

Outsource Your Whiteboard Video Animation

Another option that you have when it comes to whiteboard animation presentation is outsourcing. Outsourcing is hiring someone else to create the whiteboard video for you. There are all sorts of different levels of outsourcing. Professional whiteboard outsourcing can be found with a simple search, but in most cases creating a custom whiteboard video will be expensive.

Many smaller companies or Internet marketers cannot afford to pay hundreds or thousands of dollars to have a whiteboard video created. But there are some options out there if you don’t have much to spend including Fiverr. It is a website where you can hire service provider starting at five dollars. The disadvantage of using this site and others like it is that the quality is all over the place; from beginning animators to those working at a professional level. One thing you have to be aware of with low-budget service providers is that you might not be able to use the whiteboard animation for commercial purposes unless you pay an additional licensing fee.

There are a lot of options when it comes to outsourcing a whiteboard video, so you want to look around carefully and get the best deal you can. However, make sure that you do not sacrifice quality for a good deal. Remember, the purpose of the whiteboard video is to connect your company to your customers. A poor quality video is going to give the wrong impression. It is worth paying a little more for a better quality whiteboard animation then risking a bad one.

That’s why you should consider Topexplainers – a well established company that created thousands videos for different industries. We’ll make you a premium quality whiteboard video for just $197. And it will persuade your clients like a professional salesman. Because we know how to do a whiteboard video beautiful and yet persuasive that sells your product or service.

Do You Need a Whiteboard Animation?

All of this can leave someone wondering if they really need an animation after all. There are lots of ways to get your message across, and video is not the only option out there. However, it is one of the best options. A good whiteboard video that communicates exactly what you want your customers to know is invaluable in business. It can be really difficult to communicate the scope of a project, the massive benefit of a product or the depth of the need for that product using just images and text. That’s where a whiteboard animation comes in.

The best way to decide whether you are going to use this marketing tool for your business is to start looking at options. Are you planning on drawing it yourself or do you have someone already working your company that can do it? Do you have the budget for professional whiteboard services and can you justify spending that much money? Would you be happy with a lower quality of animation if it still communicated the same message for you? These are all questions that you should answer to help you determine whether this kind of animation is a good solution or whether you should try to come up with a different one.

Or you can just place an order on Topexplainers.com and get a professional video made for your business for just $197. And it will be delivered in just 10 days!