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When video content is done [&hellip;]","datePublished":"2019-11-01","dateModified":"2020-03-05","author":{"@type":"Person","@id":"https:\/\/topexplainers.com\/author\/jaykang\/#Person","name":"Jay Kang","url":"https:\/\/topexplainers.com\/author\/jaykang\/","identifier":2,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1c6cbd65e9780e0ee9d529274420528b?s=96&d=wavatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1c6cbd65e9780e0ee9d529274420528b?s=96&d=wavatar&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Top Explainers","logo":{"@type":"ImageObject","@id":"https:\/\/topexplainers.com\/wp-content\/uploads\/2021\/06\/logo_New-pink-100-shaddow.png","url":"https:\/\/topexplainers.com\/wp-content\/uploads\/2021\/06\/logo_New-pink-100-shaddow.png","width":100,"height":100}},"image":{"@type":"ImageObject","@id":"https:\/\/topexplainers.com\/wp-content\/uploads\/2019\/10\/best-practices-for-b2b-marketing.png","url":"https:\/\/topexplainers.com\/wp-content\/uploads\/2019\/10\/best-practices-for-b2b-marketing.png","height":900,"width":1600},"url":"https:\/\/topexplainers.com\/top-4-best-practices-for-b2b-video-marketing\/","video":[{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=KZHXpoRBtKY#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=KZHXpoRBtKY","name":"Happy Birthday, Facebook!","description":"In this episode of The Baer Facts, Kyle and Jay chat about Facebook's 10-year legacy.\n\nhttp:\/\/marketingcloud.com - The customer revolution has begun\u2014and it\u2019s never been more important to develop real relationships with your customers. Salesforce Marketing Cloud is the world\u2019s most powerful 1:1 digital marketing platform, helping you make the most of every customer interaction.\n\nAre you ready to create personalized, cross-channel customer journeys that deliver exceptional brand experiences? The future of digital marketing is here. See why Salesforce Marketing Cloud is excited to be leading the way.\n\nBuild and manage your customer journeys with Salesforce Marketing Cloud:\n\nEmail: http:\/\/www.exacttarget.com\/products\/email-marketing\nMobile: http:\/\/www.exacttarget.com\/products\/mobile-marketing\nSocial: http:\/\/www.exacttarget.com\/products\/social-media-marketing\nAds: http:\/\/www.exacttarget.com\/products\/ads\nWeb: http:\/\/www.exacttarget.com\/products\/web-personalization\nJourney Management: http:\/\/www.exacttarget.com\/products\/journey-management\nPredictive Intelligence: http:\/\/www.exacttarget.com\/products\/predictive-intelligence\nContent & Messaging: http:\/\/www.exacttarget.com\/products\/content-messaging\nCustomer Data Platform: http:\/\/www.exacttarget.com\/products\/customer-data-platform\nHub Exchange: https:\/\/hubexchange.exacttarget.com\/ \n\nWant to stay up-to-date on digital marketing? The Salesforce Marketing Cloud blog publishes everything you need to stay ahead of the curve, including best practices, tips, trends, and recent research: http:\/\/exacttarget.com\/blog\n\nLearn more about Salesforce Marketing Cloud: http:\/\/marketingcloud.com\n\nFor more information about Salesforce: http:\/\/salesforce.com","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/KZHXpoRBtKY\/default.jpg","https:\/\/i.ytimg.com\/vi\/KZHXpoRBtKY\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/KZHXpoRBtKY\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/KZHXpoRBtKY\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/KZHXpoRBtKY\/maxresdefault.jpg"],"uploadDate":"2014-02-04T21:20:01+00:00","duration":"PT5M35S","embedUrl":"https:\/\/www.youtube.com\/embed\/KZHXpoRBtKY","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCaX4onlH8RqsXxGuzftNfzA#Organization","url":"https:\/\/www.youtube.com\/channel\/UCaX4onlH8RqsXxGuzftNfzA","name":"ExactTarget","description":"http:\/\/marketingcloud.com - The customer revolution has begun\u2014and it\u2019s never been more important to develop real relationships with your customers. 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So, let\u2019s talk about digital marketing. Digital Marketing is going to change in 2019. What\u2019s been working for the last few years is not anymore. These 7 digital marketing tips will ensure you\u2019re on top of your game next year! \n____________________________________________\n\nRESOURCES & LINKS: \nDigital Marketing Made Simple: A Step-by-Step Guide: \nhttps:\/\/neilpatel.com\/what-is-digital-marketing\/ \n\nRead more Digital Marketing tips on my blog: https:\/\/neilpatel.com\/blog \n____________________________________________\n\nTip #1. Omnichannel Approach \n\nDigital Marketing is moving into Omnichannel approach and if you don\u2019t use all of the channels, you\u2019re not going to do as well \n\nTip #2. Voice Search \n\nIf you want to do well in 2019, you need to be leveraging the voice search. \n\nTip #3. Conversion Optimization \n\nThe only way you\u2019re going to stay ahead and compete is through conversion optimization. The more you optimize your landing page, the better off you\u2019re going to be. \n\nTip #4. Leverage Funnels\n\nWhether you have a physical product, digital product or you\u2019re doing lead generation, you need to track everything from a visitor all the way to a conversion point. \n\nTip #5. Content Marketing\n\nContent marketing won\u2019t work as easily to get links or shares unless you\u2019re creating amazing content that people haven\u2019t seen before. \n\nTip #6. Video Content \n\nVideo content is the future. People want to engage through video, so you need to leverage video in 2019. \n\nTip #7. Podcasting \n\nPodcasting is taking over. Podcasting is making it easy for people to listen to your content on the go, on their mobile devices. \n\n\u25ba If you need help growing your business check out my ad agency Neil Patel Digital https:\/\/npdigital.com\/\n\n\u25baSubscribe: https:\/\/goo.gl\/ScRTwc to learn more secret SEO tips.\n\u25baFind me on Facebook: https:\/\/www.facebook.com\/neilkpatel\/\n\u25baOn Instagram: https:\/\/instagram.com\/neilpatel\/\n\n\n#NeilPatel #digitalmarketing #onlinemarketing","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/b-gwbVJqi9Y\/default.jpg","https:\/\/i.ytimg.com\/vi\/b-gwbVJqi9Y\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/b-gwbVJqi9Y\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/b-gwbVJqi9Y\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/b-gwbVJqi9Y\/maxresdefault.jpg"],"uploadDate":"2018-12-10T15:00:05+00:00","duration":"PT5M49S","embedUrl":"https:\/\/www.youtube.com\/embed\/b-gwbVJqi9Y","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCl-Zrl0QhF66lu1aGXaTbfw#Organization","url":"https:\/\/www.youtube.com\/channel\/UCl-Zrl0QhF66lu1aGXaTbfw","name":"Neil Patel","description":"Learn digital marketing in just 5 minutes a day.","logo":{"url":"https:\/\/yt3.ggpht.com\/4BGzw189O7AoJiYiqwpfwrv0I6gFLXp4oEK1DMjHsR4E1gs0hQs2ieXYNS3dukwsFEWdCYlI=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=b-gwbVJqi9Y#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=b-gwbVJqi9Y#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=b-gwbVJqi9Y&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=b-gwbVJqi9Y#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":301716}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=b-gwbVJqi9Y#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":7894}]}],"about":["Blog"],"wordCount":710},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Top 4 Best Practices for B2B Video Marketing","item":"https:\/\/topexplainers.com\/top-4-best-practices-for-b2b-video-marketing\/#breadcrumbitem"}]}]