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When new leads and customers engaged with Parlor Skis, either on the phone or via their website, the entire client relationship had been managed through gmail and excel. \"That system quickly became both cumbersome and time-consuming,\" said Jason Epstein, Co-Founder of Parlor Skis.\n\nAs their client base grew and the number of variables involved in creating custom skis got more complex, the trio at Parlor Skis realized they needed a more systemactic, scalable solution if they were going to reach their sales goals. 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Several of the fields on a lead's contact record are custom fields that provide production staff all the information needed in order to build the custom skis.\n\nAfter speaking with the client, Pete or Mark then use the Deals app in the CRM to begin processing the order. They are able to easily drag deals from stage to stage as they progress through the pipeline.\n\nA unique way Parlor Skis is using HubSpot CRM is as a part of their physical manufacturing process. As soon as the customer's payment has been processed, their order becomes a ticket that is printed out in their local shop. The ticket outlines everything in the deal including specific graphics, length and customizations of the skis to be built. The ticket follows the skis around the shop as they are built, ensuring the production staff can follow the order correctly the entire way through the production process. \n\n\"We have many details to manage on any particular order. HubSpot CRM allows us to track every detail of an order and help us deliver a high-quality product that our customers expect,\" shares Pete.\n\nHubSpot CRM not only has improved the way Parlor Skis is able to process and manufacture, it also has improved their overall sales aptitude. Before HubSpot, the team was using excel and gmail to record, track and manage their sales process. They were wasting valuable time having to input and track information manually.\n\nNow they are immensly more efficient by having one centralized hub for all customer contacts. HubSpot CRM works in the background to track and analyze all their communication efforts with clients. Every time a lead or client is in contact with their company, it's recorded and tracked through the CRM's Timeline feature.\n\nA key example of this is when Pete takes an incoming call directly from a client, which happens daily. 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