Click to expand if you're looking for an animated video service that will help you hook up with clients?
Looking for an animated video service that will help you hook up with clients?
Warning! You may lose your sleep if you continue reading this.
Have you ever thought about how many clients you lose yesterday, and why? Have you ever counted them?
Just think about this – even if you lost one client every day, it means you lost 365 clients last year. Say, you earn $50 from one client everyday, approximately your earn is $18,250 in a year. How many years does your company exist?
Do you have a really cool product or service that will blow the market? You’re good at your business. You’re experienced and knowledgeable about almost everything. You spent hundred hours to develop it and many nights to make it better. You tuned it, polished it; and now is the time to reveal it to your audience. It’s so exciting! Probably, this is the most responsible part of the product developing, because HOW you present it is even more important than WHAT your product does. Nobody will use it if they don’t know about it. Nobody will use it if they don’t know why it is useful. Nobody will buy it if they don’t understand the difference between this product and the similar ones.
So, you need to present your products and services.
You need to demonstrate its pros. You need to highlight benefits that you can deliver to your clients. And you need to do it in the most effective way, because nobody wants to spend an extra second. So you need to do it quickly, clearly, and straight in the bulls eye. You need to hit the nail on its head. And you have only one chance to do it. You have only a few moments, because nobody would be willing to follow if they lost their interest at first seconds.
If you think that an animation will solve this problem for you – you’re on the right way. A good animator that is experienced enough is even more important than a marketer, because a marketer creates a message, but an animator delivers it.
But wouldn’t it be better to use a real video? There’re many reasons why an animated video is better than a real video, and here’s few of them:
Animated Video Explainers vs Real Video.
Firstly, real videos are VERY expensive. Producing a real video is a really big deal, because a real video must look stunning. You can’t just grab your phone or camera and film something – you’ll get a boring, low quality amateur clip, that will be harmful for your business rather than useful. This is because a professional business must be presented professionally. To make a real video looks good you need a high-end camera, professional cameraman, professional light, professional editor, professional post production (with a very powerful equipment), and professional director. Of course, you can hire an agency or a team, who will deliver a high quality 3 minute clip in just 4 months. But you need to have about $30,000 to do it. Even if you have them and ready to spend, are you sure it worth it? Will it return its investments? If the answer is NO, then your choice is animated video service.
Secondly, real videos are boring. Yes, just boring. Can you remember a good video recently that was interesting and didn’t cost $100,000 in production? You can’t, because it’s impossible. All you can do is record a speaking head that will talk how good you are, and the like. You can show your facilities, your product, your stuff, some “happy clients” etc. But honestly, your clients don’t care about it, because this is boring. They will just close it after 5 sec of listening to a speaking head.
So you need animations to convey your message to your clients.
But they are so different, which one is good for your business?
Well, there’re three main animation types that businesses can use:
- Explainer animation (explainers)
- Whiteboard animation
- Infographic animation
You can learn more about each style on its page by clicking the link, but let me outline them briefly here:
Explainer animation. Dynamic, colorful animated video that grabs viewer’s attention and keeps it till the end. Engaging and easy-to-watch style.
Whiteboard animation. Calm, black and white animated video that is opposed to the explainer style. It’s easy and slow paced mood works great when it comes to explanation.
Infographic animation. Flat 2D style that works great when it comes to numbers, charts, facts as these are the main elements of this kind of animation. It works good as a presentation, when you need to show results caused by something, estimates, forecast, etc. Or, when you need to animate some charts and numbers to make them less boring.