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Today, you can see them on almost each website. Google uses them on landing pages to explain their products. Amazon uses them to highlight benefits of their services. Facebook uses them to advertise its services. You can find explainer video on almost every successful webpage, today it’s a must-have piece of content, like a text and images, but even more important. And let me explain why.

You probably know that you have only one chance to make a good first impression. If you didn’t hook your prospect in the first 30-60 seconds – you lost him forever. He will continue searching for a “better” service even if yours is much better. Just because he didn’t understand that. Simply because you were unable to get your message across. I’m sure you understand that it doesn’t matter how good is your product or service, if people do not understand that. They will buy from your competitors, from those who are better in describing all benefits.

This is serious – you have one chance only to make a good impression and you must use it for 101%. This is not a game because lost attention means lost customer means lost money. All this moves you far away from your goals, from your dreams and it all starts from one thing – from losing client’s attention.

Now you understand how important is that. You can’t win with a good product and bad message, no chances. But you can win with a bad product and a good message. There’re tons of examples that confirm this theory. And that’s when an explainer video will help you to reach your goals.

Well, in a nutshell, if you’re a business owner, if you provide a service or produce a product, if you deliver the value to people, if you do anything that is intended to bring you money – you need it. Just because the main purpose of explainer video is to convince someone that they have to pay you, that you’re their best choice, that your competitors cannot be even compared with you. This is the main goal of any business and this is what an explainer video does for you.

1. When you need to hit the nail on the head – you need it.
2. When you need to present a new service, a revolutionary feature, an additional benefit – you need it.
3. When you need to tell people about your service; and you need to do it in the most effective way – you need it.
4. When you need to explain how your product works – you need it.
5. When you need to convey that your product is much-much-much better than the product of your competitors – you need it.

Actually, you need an explainer video when it comes to communicating with your clients, prospects, leads, website visitors – with people who may be interested in your product or service.

Well, obviously, they can help you sell more. This is what they are designed for – sell your product or service. They do it in an easiest and the most effective way – they explain to your clients how they can benefit from your product. As we know, the best way to sell product is to focus on clients’ needs and sell benefits.

1. Increase ad response. If you are serious about marketing, then you probably know that the best digital marketing channels today are Facebook and YouTube. This is crazy how effective they are with their powerful algorithms of delivering your message to the right people. But it will not work as good as it should if your ad is wrong. And when you spent a lot of money and didn’t get a descent ROI, 10 marketers out of 10 will recommend you to check your creative first. Your message in the ad and how you’re trying to deliver it is curtail. And obviously, video ads are working much better than simple image ad, or even slide show. It’s proven by emarketer.com (link) that video ads achieve 40% higher Engagement Rate (likes, shares) and 154% more response than image ads. And if you add subtitles to your video, you can increase it to even 212%, which is crazy. This means that you can get 3 times more clicks and visitors by simply using a right video in your ad.

2. Convert more visitors into clients. If you’re running PPC marketing (pay-per-click ads, like AdWords, Facebook, YouTube), SEO marketing or any other lead generation campaign, it just brings you traffic. Basically, people will visit your website if they’re interested in the offer in your ad. But what is more important is that what do they do AFTER they visit the website? Do they contact you? Do they add your website to bookmarks? Do they share your information with friends? Or they just close your website and forget about your offer forever? Most of them do close and forget. But some of them contact you and some of them become your clients. And some part of those clients become your repeat clients, which is your ultimate goal, isn’t it? So, traffic is useless if you’re unable convert your visitors, if they leave your website and waste your ad budget. However, explainer videos are the best tool to help you increase your conversion rate.

And here’s the good news – explainer videos are not expensive. You can get one for just $397 including scriptwriting and voiceover recording. You can’t say “I can’t afford it” anymore, because we’ve made them affordable for anyone. If you’re starting your business and you’re on a budget, $397 bucks is not a big deal for a must-have piece of content.