I bet you’ll be surprised that there’s a way to explain complex things easily and convey 100% of your message.
If you ever tried to communicate your message to your audience – clients, prospects, leads, etc., you probably would know that this is a real problem without an infographic video. Because they do not want to read your perfect texts, full of facts, they don’t want to scroll through your website up and down searching for information they need. They don’t want to download large PowerPoint presentation files and turn page after page to get an idea.
They simply do not have time for all those things because they’re busy with dozen of other tasks – kids’ birthday, home renovation, broken cars, electricity bill, black or blue suit, what to cook for dinner, dentist visit and million of other small and extremely important things they deal with every day. Once we solve a problem, we get two new ones; again, and again.
So you have literally only a few seconds to catch them, tap into their minds and put your message there. What tool would break their bulletproof resistance and conquer their attention?
What is infographic animation video?
An infographic animation is a visual portrayal of information and learning as an online video.
They are made by joining different animations to make an instructive video that clarifies information in a connecting way and goes for enhancing their point of view on the topic. 90 percent of the data that we recollect depends on visual effect.
What are some content you can convert to a video infograph?
- Informational
- Statistics
- Graphs/Data Visualization
- Comparative
- Timeline
- Maps/Geographical
- How-to
- Lists
- Photographic/Footage
How to make an effective infographic
Infographic video is a kind of Explainer Video – a short animation that gets your message across in an effective and engaging way. This is like a cartoon for business, or about business that explains your product, service, concept, etc. Basically, if you need to explain something – infographic video will do it for you.
Here’s a few things to consider when making your own infographic video:
- Collect information, data, research, analyze
Infographic data could be obtained from several sources in various ways. It could come from data that you collect or from multiple sources. After collecting the data, make sure that and piece of information you have collected is present on at least two trustworthy verified websites. You must also verify data relevance when collecting data. The stats must be finished at this phase. Next, framing the plot.
- Voice over or background music?
You need to decide what video infographic to make. Is it voice over, or is it background music? Video infographics are often followed by a background music, not a voice-over, since it is more of a visual representation.
- Find the right software and tools
Without a proper video infographics software and tools, it’s hard to image or create the infographic. So, you must choose a comprehensive and comfortable method.
- Find the template/style you want for your infographic
Now you have a good idea of the tool you’re going to use, you have to decide the design you want to use. There are several animation tools (including Animaker) that provide editable templates, making your video infographic easier.
- Focus on visuals that works best with the data
To make a video infographic, you must first know what the assets are and what they mean. These series of assets (maps, charts, numbers, etc.) gives you an idea of the proper use of elements in ideal situations. You’ll want to see which asset matches the data you have the best.
- Video production
Video production consists of the animation process, background music and making the final changes to your video.
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5 Reasons to have an infographic video
- You have a new product or service and you want to tell about it to as many people as possible.
- You want your clients or visitors remember your product or your company.
- You want to increase your ads ROI.
- You need to explain a complex thing clearly.
- You want your clients to share an information about your product or company with their friends.
Would an infographic video work for you?
Actually, there’re no businesses that can’t benefit from its effectiveness, but it will be absolutely useful for you if:
- You have a startup or launch a new product or service.
- Your product or service has a unique feature that makes it different.
- You want to explain complex details that will help your clients make a right choice.
- You want to convey that there’s a big difference between you and your competitor.
- You understand that a text is not effective anymore in a Youtube and Facebook video marketing era.
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Infographic animation video examples
1. Dell infographic Animation
2. Scripted infographic Animation
3. AT&T infographic Animation
4. Omega Parma Infographic Animation
Omega Pharma is an expert in over-the-counter drugs and human services items. Omega Pharma markets well being and individual consideration items to which the end-buyer approaches without a restorative solution.
5. IDBS Infographic Animation
6. Smartrmail Infographic Animation.
How to find the best company to create an infographic video?
Probably, what are you doing right now is searching for a company that can make a breathtaking animation for you. You have already checked a lot of them and it’s not easy to make a right choice because they’re so different. Prices are different, styles are different, turnaround time is different. But it’s very important to make the right choice because an infographic video will present your company.
All you need to do is compare and find what works best for you. There’re many really great animation companies that are able to create a masterpiece for you for $15,000. But will it work better for you than an animation that costs less? Of course not. It doesn’t work like that – more expensive videos do not do their job better. Actually, they even do not look better. Of course, there’s a difference, but you’ll barely notice it and your clients.
If an infographic animation to you is a tool rather than a piece of art, then it’s crazy to pay more than it can earn for you. Animation price is an investment that must and will return and bring more money, more sales, more happy clients. It doesn’t make any sense to have an animation to entertain your clients. It must do it’s job – convey your message and sell your product.
Have an infographic video idea?
So, to make a right choice you just need to find a good balance of the price and the quality. However, I wouldn’t recommend you to pay more that $400 for 1 minute animation video, because we can offer professional-looking videos at that price. And what the most important – they’re proven to work. We’ve created more than 3,000 videos and gained a great expertise. And we’d love to share our knowledge with you.
