Are you still using those dull generic photos in your Facebook Ads in 2019?
Check out these 3 reasons why even a short video works better than an image. Much better…
1. Reading is boring.
Watching a video is entertaining. That’s clear enough. 95 people our of 100 would prefer to watch a short video clip rather than read a text. A still image under your copy do not anything to your ad in terms of persuasion and sale. But with a video you can tell a story, present your benefits and guide your customers along their purchase path.
2. Dynamic videos attract 180% more attention to the ad.
Let’s say you can catch your potential client attention for 3 seconds guaranteed. What would you prefer to show him – a still image, that always conveys the same amount of information, or a video, that can show a few scenes within 3 seconds and convey at least 3 times more information within the same period of time? If you already know how easy it is to lose the client’s attention, you would choose a video.
3. Even with a 10-second generic video, you can convey more info than the best images in the world.
That’s no brainer, that video is the most effective type of content today. Facebook Ads, YouTube Ads are the biggest online ads, providers and they use video ads.
If you’re still skeptical about that, just run a simple split test – one ad with an image, and another one with a video and compare it for yourself. You’ll be amazed at the results.
By the way, if you don’t know how to set up a test, let us know and we’ll be happy to help you.