Don’t waste your money by targeting the wrong audience. Learn how you can choose the correct one.
1. Narrow the topic as much as possible. For example, if you target doctors, create separate ads for therapists, psychologists, neurosurgeons, etc.
2. Exclude unwanted audiences. Exclude locations you’re unable to deliver to, exclude low-income audience if you sell luxury goods, etc.
3. Segment your audience. Segment them by age, location, even by interests. That way you’ll attract a more targeted audience faster.
IMPORTANT: After you have a few different audiences to test, create separate ads for each. They shouldn’t be 100% different, but you should add a few words that would resonate with a particular audience. Add them to the headlines and copy.