If you’re looking for ways to market your business online, then chances are you’ve already considered all of the more popular and common options: SEO, content marketing, PPC, social media optimization.
But if you really want to stand out and make a splash, then you need to take a look at the animated video. Video marketing for business can be game changing, and using animated videos is a great way to leverage this medium. Read on and we’ll look at why that is and how you can use animated video to increase your visibility and your reach.
What is Animated Video?
In the context of using video in marketing, animated video largely consists of short, animated explainers, adverts and other videos that can be used in a broader marketing campaign.
For instance, you may well have seen an animated explainer when loading up the homepage of a local service business. These will normally autoplay as soon as the page loads, meaning that you’ll be greeted by a video explaining precisely what the service does and why you should sign up.
Otherwise, you might have seen similar videos with more of an advertising angle play before whatever you’re watching on YouTube. They can also be used as Facebook ads, or they can be used as a form of content marketing: by providing useful information on a dedicated YouTube channel that then upsells later on.
The Importance of Video in Marketing
So, what is so important about video marketing for business? Why is this something that you absolutely cannot afford to ignore?
The first thing that makes using video in marketing such a great strategy, is the fact that it is so engaging. When a video autoplays on your channel, it grabs the attention of the viewer and keeps them glued to the screen. Do you remember at school when the teacher would relent and just put on a video? Suddenly the entire class would go quiet!
Or perhaps you’ve been in a pub with friends before and found yourself unable to focus on what they’re saying because of the TV that’s on in the background?
These are both examples of just how compelling the human brain finds moving images, sounds, and colors. They are dynamic and when they’re designed well, it can be almost impossible to look away! And it helps that video consumption is passive rather than active. Reading an article or blog post requires active participation on the part of the viewer, but watching a video requires no effort on their part!
Remember: you only have a couple of seconds to grab the attention of someone visiting your website for the first time. We are all perpetually in a hurry and attention spans are getting increasingly shorter. What do you think will help you grab that attention fastest? A well-written essay, or a loud voice saying ‘Hey you, listen to this!’ over a colorful, animated video?
Using video to market your business also makes a lot of sense because it lets you convey a much denser amount of information in a much shorter amount of time. That not only means that you can make something much easier to understand (like a complex business proposition) but it also means that you can evoke an emotional response. You can make people feel something.
Finally, using video marketing for business is a way to demonstrate your competence. The fact of the matter is that any schmuck can create a blog and fill it with posts. But creating a high-quality animated video, on the other hand, requires skill, it requires a budget, and it requires creativity.
In other words, a high-quality video with impressive production values is impressive. And the assumption of the viewer will, therefore, be that your business is generally capable of delivering a high-quality product or service. Video raises the bar instantly.
So that’s why more and more companies are using video in marketing. The benefit of animated video specifically meanwhile is that it is a) highly flexible and b) easier to the product.
Animated video is flexible in that it allows you to demonstrate topics that might otherwise require props and b-roll. A cartoon truck costs the same to animate as a cartoon teacher. But if you wanted to explain your logistics business to a noob using actual footage, that would likely involve heading out onto the road with an expensive camera and a willing actor/presenter.
This means that you can explain anything you need to, convey emotion, and demonstrate those high production values – all for a set price and with no surprises.
If you aren’t already using video to market your business, then this is something you need to reconsider. And while you’re at it, consider making it animated!