An entrepreneur is a risk-taker. Starting a business is the most crucial hurdle one must overcome first. If you are looking at ways of increasing your brand awareness, connect to prospective clients, and increase engagements with clients, video marketing come in handy.
Statistics from HubSpot are a clear illustration of how successful video marketing is. Here are the reasons why video marketing is the best weapon for you:
- One minute video is worth 1.8 billion words.
- 63% of businesses are using video marketing as the main tool.
- Posts of Facebook have the highest engagement.
Companies using video marketing:
- Get 27% higher CRT (Click Through Rate)
- Grow revenue 49% faster annually
- 34% higher web conversion rate.
Video is the easiest way to consume content.
What is Video Marketing?
Have you come across videos when viewing social media feeds, or on email newsletter? That is video marketing at its best. Video marketing involves simple videos that can be captured on the phone, edited, and shared on social media and YouTube.
Benefits of Video Marketing
It is quicker to watch a video rather than reading a whole text. 80% of the population prefers watching a video.
1. They Help You Rank on the Second Largest Search Engine
YouTube is the second largest search engine after google. Searches for how-to videos increased by 70%.
2. An Unbelievable ROI
Return on Investment (ROI) is a crucial parameter that every investor looks at. According to HubSpot, 54% of businesses owner have said videos have higher ROI in marketing.
3. Increased Conversation Rate
Explanatory videos provide a lot of value to potential and existing customers.
4. Increased engagement
If people are liking, commenting, and sharing your posts, you will increase your connections and engagement. The photos and videos rule engagement on Facebook.
Types of Marketing Video Examples
The content for video marketing has to be;
- Relevant
- Helpful
- Interesting
Types of Videos to Consider When Creating a Video Marketing Plan.
Company Profile
The video is to introduce your company, tell customers about your brand, product, or service. Convince viewers why your business is better than competitors.
Brand awareness can be created through close sales where customers can visualize themselves buying or engaging with the products or services.
The profile video is best positioned on the social media accounts and homepage of your website.
Customer Recommendation
A recommendation is a vital aspect of business growth. It shows that your brand is trustworthy, professional, and create a good impression to new and potential customers.
People watch many review videos before buying ay product as per YouTube research. An on-camera interview with a satisfied customer about their experience will boost your business. The testimonies and CTAs can be published on the website, YouTube, Social media and email newsletter, etc.
How-to Videos
How-to videos are extremely popular on Google and YouTube. Use this format to teach your target audience something interesting about your product or service.
Demonstrating your professional knowledge gives viewers a satisfactory experience on how to use your products or services.
Company Culture Video
Connecting at an emotional level with your customers is the perfect strategy. Including interviews of employees, team building activities, pranks, parties, and other videos that reflect the human side of your business creates a personal touch with existing and potential customers.
Here is a perfect example from Apple,
Sales Proposal Videos
Buyers have become more sophisticated today. Selling competition is very high in all markets. Having an interactive sales proposal is what you need. Create impressive interactive sales proposals and stand out from the competition.
Tips and Strategies for Video Marketing
Set up A Goal
What problems do you want to solve? These are 3 key questions you need to ask yourself;
- Who are you?
- Who cares?
- How will it benefit your potential customers?
Keep track of your strategy and check it works for you. If it fails, evaluate why it flopped.
Engage
How do you make your videos interesting? Incorporate humor and emotions in your video. You can also hook the audience appropriately. Make simple videos that capture the attention of viewers, and this will bring more engagement.
Keep it Short
The shorter the video, the better. Make the best in the shortest time and capture all relevant information.
Publish your video on YouTube, website, and all social media channels and promote.
Conclusion
Making marketing videos is simple. Stick to the basics and be creative.
Sharing your videos on social channels and YouTube will increase engagement.
Make your first video and start improving from there!
