Learn why an animated video can be a game changer for your online marketing
Whiteboard animation video is a specific type of presentation used for education and marketing, primarily. The style is aptly named, as it is reminiscent of watching someone present in front of a whiteboard. The screen is simply white while objects, words, and numbers are written as if by marker on the board. Usually, this animation is accompanied by sound effects and a voice-over track to explain what’s going on. The combination of the narration and animation becomes powerful when it comes to explaining complex concepts or attempting to generate hype around a product or service.
Whiteboard explainer video is an engaging alternative to other methods of knowledge sharing such as talking-head videos, videos with narration over text, or narration over a slideshow. These types of videos allow for better transition between thoughts or topics, better support the idea of negation, and can establish a chain of thought or logic that can be visually represented, referenced and reinforced.
You can use a whiteboard video maker to create a video for your company. But please note that you’ll need to spend many hours to learn a software and then much more hours to create a whiteboard presentation. And at the end of the day it will looks amateur anyway. So it’s better to find a reliable whiteboard video production company. The process for creating a whiteboard video is much the same in any whiteboard video company:
The process for creating a whiteboard video is much the same in any whiteboard video company:
1. Build the Content – Create the script for the narration, and sketch the important images and transitions in a rough draft form.
2. Record the Narration – The narration will be the guide for the speed and order of the illustrations. It’s important here to work on the timing, emphasis and cadence, as there needs to be enough time to ‘draw’ each illustration and for the audience to view and understand it. Illustrations flying by at breakneck speed aren’t particularly helpful.
3. Make Animations – Now, using the narration as a guide, fill in the animations.
4. Record Video – Once the animations are ready, record the video, in pieces or all at once, for further editing.
5. Match up Narration and Video – Match the animation speed to the narration and insert interstitials where necessary. Feel free to speed up or slow down the animation speed as necessary. The occasional hyper-fast animation is ok, but ensure there is enough time to absorb the information.
6. Add Music, Sound Effects, Etc – Now use the time to add extra punch to the presentation. Whether this is the sound of markers on a whiteboard as the animations are drawn, sound effects for specific items or just a background tune, this is the time to really polish.
Why Whiteboard Animations Are So Effective
Whiteboard animation video as a distinct form has only been around for a few years, dating back to about 2009 on Youtube, where it was mostly used in narratives and stories, before moving to explanatory and educational topics. From the Internet, this style of animation has moved to TV in various commercials and has been heavily used for educational online videos within online schools and universities. While hard evidence remains scarce, anecdotally, this style of video has greater engagement, and leads to better retention than many other forms of information transfer.
One of the reasons for this better engagement and retention over forms such as talking head videos is that whiteboard animations videos don’t engage the parts of our brains looking for facial recognition and analysing facial expressions and micro-expressions. As this analysis consumes a huge portion of human attention, removing it from the equation means more room for the information and narration to be paid attention to and remembered. This also allows for a less-skilled narrator to be much more effective, as they don’t have to maintain absolute control over their facial expressions and can focus on their voice, timing, and inflection.
As compared to video-over-slideshows, whiteboard marketing video can be vastly superior. They can present only the information necessary while avoiding distracting backgrounds, unclear photos, or confusing diagrams. Additionally, the use of bespoke animations allows for the exact angle, foreground and background to get the point across with no need to go digging through hundreds of stock photos or other costly sources to get the appropriate image.
Whiteboard videos are becoming ever more popular due to these reasons and will likely be more common in the coming years. Investing in the software and talent to create these types of marketing or educational videos makes a lot of sense if the intent is to create high-impact, highly retained informational content. Individuals, corporations, training centers, and educational facilities alike can all benefit from transitioning their video content away from talking head or slideshow styles to whiteboard videos.