Why Do You Need a Explainer Video, Explained5 min read

With the rapid growth in marketing trends, most major market players have turned their focus on marketing styles which attract more numbers while requiring a lower budget. Explainer videos fit this requirement perfectly.

These, the explainer videos, are short videos which describe a business or business idea using an easy to understand language, within as short a time as between 30 seconds to 2 minutes. This is achieved by making the video as lively as possible, which grasps the attention of the audience, and brings memorability, so the potential customers don’t forget about the product.

Like any other marketing strategy, there are certain characteristics that should be thoroughly assessed before deciding the strategy’s viability. Explainer videos have a number of characteristics which makes them stand out from the rest of the marketing styles. Looking for some examples of explainer videos?


Why do you need a explainer video advantages and disadvantages

Explainer video characteristics include the following:

  1. Short – The video should be short enough to not bore the audience, while still capturing the whole picture.
  2. Simplicity – The video should be able to directly answer three simple questions, “What?”, “How?” and “When?” in the simplest way possible.
  3. Quality – With the growth in video quality, a company should aim to create the best quality to beat the competition.
  4. AnimationExplainer Animated characters ensure there is a bond between the product and audience.
  5. Music – Having a sweet tune over the video adds an entertainment aspect to the clip.
  6. Color – Well blended colors give the video life, and make the video attractive to the eye, killing boredom.
  7. Target focus – A video should be made in ways that directly relate to the target demographic, such as using cartoon characters for children related products. You can also learn more about how it can help your b2b client acquisition.

advantages and disadvantages

Advantages of using explainer videos

The characteristics of explainer videos, there is a need to have a look at the main aspects which would drive a marketing head to decide on this form of marketing.
These are the advantages, which should be greater than the disadvantages of a marketing strategy to be considered viable. The advantages of using explainer videos include, but not limited to the following:

1. They are time-saving

A well-done explainer video is able to explain a whole business idea in a few seconds. This ensures to not lose the audience‘s attention span and avoid distractions due to boredom.

2. Higher conversion rate

As a fact, there is a higher likelihood that people are more compelled to buy a product they have watched an explainer video, that which they were made aware of using other marketing strategies. Over 70% of the target demographic tend to trust video related marketing. Video marketing is so important that, 73% of marketers created at least two videos a month for social media marketing in 2018. (Animoto). Companies using video in their content marketing mix show a 66% higher average website conversion rate (4.8% vs. 2.9%). (Aberdeen Group).

3. They help build the brand

Video ads from brands on social media are the number # 1 way consumers have found out about brands, even beating out recommendations or referrals from friends and family. (Animoto). With high quality and unique explainer video, the marketer is able to reap more, since the audience tends to identify themselves with the unique characters and color palettes used. Because of its visual nature, 80% of users can recall a video ad they’ve seen in the past 30 days. (Forbes) and 86% of businesses said that videos helped them to increase their brand awareness (Renderforest).

4. Supported by multiple platforms

Explainer videos are flexible marketing tools, and they can be used on many platforms. These include videos on websites, live billboards on the streets, use on social media platforms and sales presentations.
Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Google). You can upload your video on YouTube, Facebook, Instagram, LinkedIn, Twitter, etc. 

5. They are easy to share

With the social media slogan ‘sharing is caring’, the more attractive and unique an explainer video is, the higher the chances of it being from one user to the other. Videos are shared 1200% more times than links and text combined. (Virtuets). After watching a branded video they enjoyed, 83% of consumers would consider sharing it with their friends. (Wyzowl)

This, in turn, increases the audience reach and improves SEO in the case of websites.  71% of businesses claim that videos help to increase the time people spend on their websites.

6. Return on Investment

Businesses and marketers who used video ended up growing revenue 49% faster than non-video users. (Vidyard). It is relatively cheap to put together an explainer video, and considering the high rate of audience reach, it becomes one of the most economically viable marketing strategies.  81% saw an increase in sales and 93% of businesses reported gaining a new customer as a direct result of a video posted on social media. (Animoto)

7. Mobile friendly

The world is rapidly going mobile, with over 80% of the adult population having a mobile gadget, and a bigger chunk having smartphones. Explainer videos adapt perfectly to mobile devices, making it easier to share from person to person.



roll the dice disadvantage

Disadvantages of Explainer videos

Below are some of the downsides of opting for explainer videos as a marketing strategy:

1. No audience engagement

Explainer videos are a one-way mode of communication, and it gets hard to get the audience‘s feedback about the product.

2. Need for experts

In order to come up with a good explainer video, a company needs to outsource a graphic designer, increasing the cost of advertising.

3. Ad-skipping

When the explainer video is displayed as an advert, various online tools allow the user to skip the video so they can save on their online time. This can render the ad useless if not well put together.
Over seventy percent of businesses market their services and product with an explainer video learn How to Create a Powerful Explainer Video Script.




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